How To Become A Make-Up Artist

How To Become A Make-Up Artist

Becoming a make-up artist requires dedication and perseverance. I am not a professional make-up artist but I do consider myself as a make-up artist solely based on the fact it is my hobby and a huge interest of mine which I discussed in my make-up story. I have knowledge in this industry and I understand it is competitive and cutthroat. It is my dream to one day generate a business out of make-up artistry and other social interests I have in order to empower people through a therapy and eventually develop homemade cosmetics. However, right now I am more concerned with developing other skills through my degree in law but I hope to one day use my degree as the backbone of ideas. The question, "how do I become a make-up artist?" is something I am asked by a number of individuals so I thought I would address this and compile some answers in a written and audio format through this post and a video for those who prefer to listen rather than read and vice versa. So now that the housekeeping is out of the the way, let's move on to the topic at hand. In short, ANYONE can be a make-up artist as long as you have perception and commitment to what you wish to achieve as make-up artist. Make-up artistry transcends age, gender, race, culture and social norms. In this question and answer guide, I aim to be as articulate and as detailed as I possibly can. I have divided the topics into 36 areas some of which do overlap with each other. If you prefer concision, you can watch my video where I have trimmed the fat and made suggestions within 10 points. Hope you this helps any of you dreaming of becoming a make-up artist. 

How To Become A Make-Up Artist - photo by Paul Warwick

1) What is a make-up artist?

A make-up artist utilizes the human body in order to create a multitude of looks for a variety of media productions including theater, television, film, fashion, photography, catwalks and online platforms such as blogging and vlogging. There are many different types of make-up artist who focus solely on areas that interest them such as beauty, bridal, prosthetics & special effects. In order to be successful in this industry takes great dedication, determination and high level of skill. Awards are given to those who are exceptional in their profession within the entertainment industry including from Academy, Emmy and Golden Globes. In America, you need to have acquired a license before working as a make-up artist but in other areas of the world you can be self-taught or gain a qualification. Many make-up artists are freelance meaning their time is flexible. Make-up artists use a range of techniques in order to achieve specific looks. When you eventually choose what type of artistry you want to be involved in you should base this on your personality and general interests, for example, if you are someone who likes continuity then perhaps film and television make-up is the way forward but if you like innovation, fresh ideas and conceptual change, perhaps editorial and beauty make-up is where you see yourself heading.

2) What types of make-up artistry are there?

Many types. Fashion make-up is used primarily in magazine photography as well as on the fashion runway and catwalk but can also be seen in film and television work. Avant-garde make-up  is for projects that require experimental themes in a range of media outlets. Theatrical/stage make-up is used on the stage and is not as refined as film, television or fashion. This type of make-up uses different products than those used for photography as it needs to work well under stage lights and be seen on the actor's faces from the audience's perspective.  Theatrical make-up is often a way to over-exaggerate facial features and is perhaps the main source of inspiration for many drag performers. Special effects/SFX/prostehctics make-up use of special techniques which enhancing physical features to exhibit abstract and fantasy characteristics. The use of prosthetics and plaster casting are also required for projects that entails non-human appearances such as monsters and body painting. SFX use a variety of products including tear sticks, fake blood, bruise wheels, and wax to give the illusion of distress, burns and wounds. Airbrushing make-up uses air-operated device that sprays liquids including alcohol and water-based makeup by a process of vaporization. This is a popular technique for film, television and digital photography as higher definition cameras can detect more detail. Airbrushing allows for optimum coverage in thin layers in order to avoid a dense and heavy appearance, unlike stage make-up. Bridal make-up artists are highly skilled in this area as they will understand that a bride will need to wear just enough make-up for it to photographed. Bridal make-up is part of multiple popular industries and has grown in popularity over the years. It is viewed as a separate branch of make-up artistry which incorporates the techniques of fashion, photographic and special occasion make-up. The artist is providing a luxury service to an individual client who desires to look and feel good rather than just a model who can be touched up on the set of a shoot. Bridal make-up ranges in style as it all depends on what the bride wants so anything goes from glamorous to contemporary and ethnic. High definition make-up utilizes light reflectors and mineral ingredients such as minerals to give the skin a flawless finish. This is sometimes the preferred method of applying make-up for film and television instead of airbrushing as it is not as expensive.   

3) I want to be self-taught, how should I do it?

We are living in a technologically advanced era where everything is easily accessible and information is passed in seconds. This has made learning from one another via social media and the Internet easier but gone are the days when you admire an artist's work in Vogue or Cosmopolitan and wonder how it was created. Becoming a self-taught artist is as simple as ever. Gone are the enigmatic days where the beauty industry secrets and illusions were hidden from the public as now we can access tutorials at the click of a button. You need to immerse yourself in watching tutorials on YouTube. My favorite content creators on YouTube for technical skills, product knowledge and general inspiration are Pixiwoo, Dustin Hunter, Wild Kat Makeup, Karima McKimmie, Chrisspy, LetzMakeUp, Julia Graf, Sharon Farrell, Shonagh Scott, Wayne Goss, Vintageortacky, MissJessicaHarlow, Samantha Reilly, Nikki Tutorials, Tanya Burr, Jackie Aina, Shaaanxo Lisa Eldridge, Alex Faction, GoldieStarling, Sadaf Wassan,  Myeyeshadowisodd, WOW Presnets, Zane MUA, TheMakeupChair, CinnamonJules, Batalash, Patrick Starrrr, Missjbm22, Michael James, Radha Jones, JamaicianMakeupArtist, Desi Perkins, Jkissa Makeup, EasyNeon, and Glam & Gore.  Be wary that YouTube often promotes a culture of wanting everything that is shown in a tutorial. Try to see past this and use products that are comfortable for you and not just because they are popular. You should watch a mixture of people who have different skin tone, type and texture to yours so you can learn more about product suitability. Books are great way of expanding you knowledge, especially for basics like color theory, brushes and sanitation. You should read books that will teach you things outside your comfort zone. You should also invest in timeless books that are filled with indispensable and timeless make-up philosophies such as literature from Way Bandy, Bobbi Brown, Kevyn Aucoin and Rae Morris. Artists like them offer fantastic specialized advice  so perhaps also invest in books which are filled with image references only as they will continuously inspire you. You can also find books specific to bridal, SFX and theater make-up if this is the type you want to learn more about. Other ways you could learn as a self-taught make-up artist is by researching celebrities who do their own make-up like Dita Von Teese and Joan Collins. Drag queens, theater performers, dancers, artists and local make-up artists can also be sources of education. Some of the best worldwide recognized make-up artists are self-taught - Way Bandy, Val Garland and Pat McGrath are just a few. 

4) Do I have to attend a school to become a make-up artist?

Not necessarily but courses can help build your confidence and skills. It can help you network and make friends with like-minded people. Taking a class that is mentored by an established artist can also help you build a thick skin as you will need this in an environment that is criticized by peers and clients. This is an industry where you need to be like Jekyll and Hyde in certain aspects. What I mean by that is to have the ability to withstand harsh criticism but also be open-minded, observant and impartial to changes and adaptations. Going to a school will help you build your interpersonal and communication skills as well as allow you to become comfortable with a variety of eye and face shapes, skin tone and textures. Attending a class will help you become more approachable and professional as many schools encourage you to bring in friends and family and sometimes models to enable you to work with a variety of people. Schools will also encourage you to take pictures of your work and others will have a professional photographer  to take studio images as part of course fees in order to kick-start your portfolio. Remember that going to school and earning a qualification has other benefits. Some brands will only accept qualifications as proof of vocation as part of the required documentation to obtain professional and student discount. Same goes for some employers. Of course, you can be self-taught artist - look at Pat McGrath's career. Formal education has some major advantages and of course some disadvantages. If you are from Northern Ireland, I have compiled a list of make-up courses available in this area. This may also be beneficial to you if you are from the UK and Ireland as there will be overlaps in the types of courses available. Even of you are not from those areas, reading the post on where to do a course may inspire you to look at your local area for make-up artistry and other industry related courses as having extra skills will set you apart from others competing for the same job you are applying for. Don't forget that the technical skills as a make-up artist are always expanding so even after your course you will still be learning and improving your ability. Attending a course will not bring you a better job, that is up to your individual professional ability and personal self-confidence. If you are an established and professional make-up artist, attending short courses may re-introduce to new trends. I believe that people would never stop learning and you may just acquire new skills from meeting new teams of both like-minded people and those who are the complete opposite. 

5) I left school a long time ago and want to change my career. I want to join a make-up artistry class to begin my new vocation but I concerned that everyone else is younger than me.

Try not to be concerned by this. It takes all sorts to make the world turn. We can all learn from each other - each generation can teach the next and prior generations. Age should not matter as we all develop at our own pace. Insecurities about age should be the least of your worries.

6) Should I photograph my work?

Yes absolutely. This will be the start of your portfolio and will also help you to improve your skills. Make-up looks different in real life than it does when translated into pictures. This is why for photoshoots, I tend to apply more heavily than for a daily look. Make-up in photographs does not look as vibrant so keep this in mind when taking pictures of your work. 

How To Become A Make-Up Artist - photo by Yvonne Martin

7) How do I build up a portfolio?

There are a number of ways to build up a printed portfolio. You could either hire a photographer and book models. Once you have entered into a contract with them, they are legally obliged to honor the verbal or written agreement. If you have paid for their services, you are more likely to receive a higher standard image. Depending on the school you attend for make-up, a photoshoot will be provided along with the costs of course. Another way to start your portfolio is by contacting an amateur photographer and collaboration together on a time for time basis.  You can advertise for one on social media or go to your local further higher education college and universities and approach photography or media student who wants to build their portfolio also. You can use the same approach should need help with hair and nails. For models, ask your most confident friends as confidence in front of a lens will outshine typical beauty. This is the way I have built up my portfolio as it is the least demanding and I can pick and choose who I want to collaborate with and when I am feeling up to it. If you do decide to collaborate with others, be prepared that people will drop out of initial agreements - this can be disappointing and frustrating especially if you have planned the looks out with careful consideration. Please be understanding when this happens as the reality is everyone involved is simply just mutually benefiting the other and it is not a professional relationship (by professional I mean money has been exchanged) and life has other priorities. It can also be annoying when the photographer in this situation does not send the images or else you only get a few. In this case, you could gently ask them once or twice and if that does not shift them, you can be confrontational without being aggressive and suggest you are willing to wait just a little a bit longer on the images. You can remind them everyone involved did their best to create something special and gave up their time and resources. If that still does not push to send anything, move on and you can decide to not collaborate with them in future projects, nor recommend their services to anyone. Please remember to not be vindictive about anyone as unnecessarily speaking in a negative and obnoxious manner about others talks more about you than it does about them. When collaborating with a photographer, choose a mixture of dates, times and locations as well as faces in order to gain a multitude of looks and feelings. Ask the photographer for a some body and head shots so that clients can see the detail of your work. You should also have an array of looks including bronzed, masculine, androgynous, vintage, evening, dramatic, avant garde and bridal, but pay most attention to your natural work as these are the ones that mainly get you booked for jobs. If including bridal in your portfolio, make it look as professional as possible with the model wearing a wedding gown. I suggest updating your portfolio so that it fits with current trends, period looks and the seasons. If you decide not to collaborate with a photographer at all, you can choose some friends and family members to model for you. Once you have done make-up and hair, get them to stand in front of a white wall or background and take their picture with a good quality camera. You can edit by adding and subtracting light with software such as PicMonkey and Picasa. This is something I have done frequently and can be a really enjoyable and therapeutic experience for both you and your model. If you decide to print your images, choose an A4 black photography binder. They can be expensive but look smart and professional. Fill the book with your favorite images and size them slightly smaller than the binder. I suggest putting your best work at the very front and very back of the binder as potential clients tend to look at these first. SHould you choose to be your own photographer as well as make-up artist for your portfolio, I suggest keeping your bridal work separate from your other images. A potential customer base of a wedding party are more than likely not going to be interested in your latest drag make-ups, as fierce as they are! If you do not wish to have a printed portfolio you can opt for an online portfolio. This is a great way of networking with people on an international level as more prospective clients will see your work. You can pay for a web hosting service through Go Daddy and you can register your domain there. Paying for website will guarantee you more professional communication features. However, before you commit to a domain, firstly try out being a make-up artist for six months to a year before paying for a service you are not fully committed to. Secondly, consider the professional name you want to be known by. The name you thought looks and sounds good when you are 22 may make you cringe at 28, trust me. I have been that soldier. I suggest opting for your name or another version of it especially since clients will wish to connect with you on a more personal and dignified level - and frankly, that begins with your name. I like to be known online as Neala Olivia which are my first and middle names. I will always have this name and I am glad I have used this name in the past 18 months as since then I got married and changed my surname which is what i am known to be my friends and family. The point is, the link is with the first name, Neala, so that when people hear it or see it they can link me in a professional and personal manner. There are also fee website hosting services such as Wix but they don't look as good as Blogger, Tumblr and Wordpress. I tend to click off a website as soon as I see Wix in the domain name. Blogger, Tumblr Wordpress can eventually be streamlined into your own domain so perhaps these are the better ones for starting out. The only downside is once you post something new, older posts are bumped down so a wesbite that allows clients scroll through thumbnails is ideal. Remember for portfolios that are featured heavily online, you are susceptible to criticism. This is when you need a thick skin and become apathetic. Although you want to impress clients, you still need to remain true to your own values and artistry as you will enjoy your vocation more if you please yourself more than trying to please everybody else. 

8) Should I learn other skills like nails and hairdressing?

Yes, without a doubt. Having extra skills in hairdressing, nails, wig making and holistic therapies will make you stand out from the crowd. This is something I talk about in more detail in my guide to make-up courses. Scroll down to the bottom of that post of you are not interested in the courses.

9) How do I start to build my kit?

Start buying a few essential items that can help you practice your looks. You will also need to invest in some skincare, brushes, make-up remover and sanitation products. You can learn more about these beauty basics from a number of reputable and detailed make-up artistry books. I have an entire video dedicated to starting a make-up kit for beginners but of course I would suggest these products to established professionals as well. You absolutely do not have to invest in the big brands. In fact I have two dupes videos that you can watch here and here which show you alternatives to popular make-up products. I am a firm believer that make-up and beauty products all come from a small number of conglomerates and are branded differently in order to reach a wider demographic - the same way companies brand products and services in the food, household and media industries. I can say with conviction that when you buy from a popular brand you are paying for the name and the packaging (still doesn't stop me from buying it, I tell myself it is for research purposes, ha!) when you choose the original over the dupe. Beauty and make-up is big money for large multinationals and so I want to share information with you that can help you better understand the corporate culture side of make-up artistry. If this is something you are interested in learning more about you can check out my posts on secrets of the superbrands  and make-up manufacturing. By the way, conglomerates, if you read this, you can send me anything you want - one in every color. Anyway, back to the kit essentials. So we have covered that is it acceptable and vesting to have drugstore and inexpensive brands in your kit. Same goes for non-branded and lesser well-known palettes from eBay - they will still perform well. One thing I would say is to invest in good quality foundations as these are often the hardest to find cheaper dupes for. Invest in a variety of brushes so that you can create different effects on the eyes, lips and face. You should salso invest in some skincare. You could opt for things that are suitable for all skin types like cucumber based products, however it will benefit you and your client by making your job, and blending easier if you purchase skincare products that will individually be kind to oily, dry, combination and sensitive skin. You don't have to buy expensive brands for this as drugstore products will cater to all types of skin.  Try not to get to misled by the hype surrounding supposedly cult status products. All that matters is that it works for you. I have been disappointed with products that so many people seem to worship on many occasions. All that being said, it is a good idea to invest in some luxury items for your clients (bridezillas) as having brands like Chanel, MAC, YSL and Urban Decay will satisfy your client in believing you to be competent in what you are doing. It is sad to say but most of us want the brand and our general perception is that we feel good when we recognize something familiar. Have some choice brands in your kit along with some lesser known ones will enable you to do two things; 1) Instill confidence in your client and 2) Enable you to pass information to your client who would like to save money. Knowledge is power and will get you booked for the next job. 

10) How do I become comfortable working on with clients and how can I make my client feel comfortable? 

As already stated, practice on a variety of faces from your friends and family and ask for their honest feedback. This will help build your confidence and that thick skin we talked about earlier. Make-up is a luxury service for people so ensure you can make your client feel as comfortable as possible. Do this by talking to and laughing with your client. You can remain professional but you still want your personality to shine through as this is a factor in getting booked again.  You if have just eaten before starting to work on someone's face, freshen your breath. Maintain good levels of personal hygiene and carry around some toiletries and make-up to feel refreshed throughout the day. Also wear some make-up (although not always viable in weather conditions and bright studio lights of on film and television sets). However, if brows and dewy skin are what you are known for, always have these features looking fabulous. Think if your face as a human business card and the bookings will just keep rolling in.  If you smoke, QUIT! No, seriously, if you smoke, then I am telling you now there is nothing worse than someone working on your face and body or even just in close proximity to you who smells of a cigarette poorly covered by an indiscreet perfume. Often clients are too polite to say, 'your smell is making me wacnt to retch,' but believe me, you will not get a call back from that client if you do not conceal the smell correctly. For this I recommend brushing your teeth, rinsing your mouth with a mouthwash, sanitizing your hands, applying a floral or fruit scented lotion on your hands and around your mouth, cheeks and chin. Finally spray your hair and lightly mist your body with a fragrance that is not to overpowering. This is much better than just using a perfume on it's own. 

11) I have made a mistake on my client, what should I do?

Don't panic, it's only natural to make mistakes. This is how we develop our skills and learn. If is something small like eyeliner or shadow placement, it can be easily removed with a cotton bud and some make-up remover. If is something like mismatching foundation to the skin, this may need to be removed and re-applied. Good ways to avoid common mistakes are to continuously step back and look at your model's face or have your model in front of a large mirror so you can intermittently check your  progress. Remember that less can sometimes be more in order to make a look striking and raw. Listen to you inner voice - if you have planned someone to look a certain way, especially for beauty and editorial work, you can change your mind and either add or subtract from the make-up to make it look better. Ask your colleagues such as the photographer if he thinks a particular look will good on camera or ask for details on what type of lighting will be used so that you will have an understanding of what the camera may wash out or pick up too strongly. Don't be harsh on yourself if you haven't noticed any mistakes but someone else has. It's only make-up and can be fixed. 

12) What is TFP, PFT and TFT and should I collaborate with others on this basis?

TFP means time for print, trade for print, test for print and time for pictures. PFT is just an alternative abbreviation meaning print for time. TFT is another way for saying time for time. They all have the same meaning is these are used in the creative industry between models, photographers, make-up artist, hairdressers, stylists and nail technicians. Everyone involved in the project agrees to not being paid but the photographer will usually provide a number of images to all who are involved for portfolio reasons. Another way of saying it is TFCD meaning time or trade for CD, where the model and make-up artist collaborates with the photographer in exchange for a CD of the images. TFP is a great way for make-up artists starting out in the industry as a way to gain experience, meet people and make friends. Of course this has drawbacks, as earlier mentioned. There is no guarantee that the photographer will hand over the images despite everyone giving up their time. If you enter into an agreement between the parties involved then you are not obliged to change the agreement on the day. This has happened to me where I have been asked to apply a natural make-up so I only bring what I think I need only for the model or photographer to want a more dramatic look. Whilst it's not a problem to make last minute changes, it can be frustrating especially if you are stuck in a certain location for a prolonged period of time and not being paid. Although you should be flexible and open-minded to changes, always put your best interests first and of you don't feel comfortable or your boundaries are being pushed you can just leave, especially if you are being asked for things you did not initially agree to. For a short while yes, do TFP/TFT to build upon your skills and see how your work translates into other media formats but if you want this to be a career rather than a hobby, you need to start charging a payment rate for your time. It's FEE not FREE - a girl's got to eat and pay bills after all. 

13) How can I assist an established artist in my community?

After you complete your make-up course or if you decide to be self-taught, you could assist an established make-up artist in your community as you will get to observe the reality of being a make-up artist. If you become an assistant remember this will be some of your best education as it is practical.  Approach them, be nice and respectful. either in person or via email. Utilize email etiquette especially if you don't personally know them as this will alert their attention and will show them you want to be viewed as a professional. When meeting them in person, dress appropriately and wear make-up to show your skills.  Assist them for a while, perhaps for free and build a rapport with them. Hopefully they won't be long recommending you for paid jobs. Ideally an assistant should be fast, enthusiastic, quick thinking, be able to plan ahead and primarily be a second pair of eyes to the make-up artist you are assisting. Present your portfolio in a way that showcases your best complexion work. If you can do skin, the rest will come later and an established artist should know this. Assist for anyone you possibly can and broaden your horizons to new places outside your community. Once you have assisted for a number of make-up artists you will have gained the knowledge of all their styles plus you have began to develop your own tsyle. Typicall you will be cleaning brushes and running around until the artist will let you apply make-up. Assisting a make-up artist is your first rung on the professional ladder so treat this as you would even if you were sitting behind a desk in an office. -

How To Become A Make-Up Artist - photo by Matthew McHugh

14) How can I maintain a professional and competent manner?

As a student you can do this by eagerness and willingness to learn. As a professional you can do this by eagerness and willingness to learn. You can also do this by asking what your client hopes to achieve for the service you are providing them. Be yourself, to a degree. You can laugh, talk and be relaxed with your client but remember that they are not your friends and the majority of clients do not want an insight into your personal life. For me, if I am paying for a service such as getting my hair done, the major issue I have is the hair stylist talking to her colleagues about their weekend and lifestyle choices instead of concentrating on the task I am paying them to do. I know I should like Hitler but I am want make-up artists to understand that their are boundaries in this industry and they should be adhered to at all times. Also heed what was mentioned previously regarding smoking and eating before touching your client's face.

15) I am not that skilled at winged liner/smokey eyes/contouring etc...  Can I still be a make-up artist?

Fear not. The answer is simply practice, practice, practice. Practice on yourself, your friends and your family and do this on different eye shapes, face shapes, skin tones, skin textures and skin types. Honestly, I am not confident in winged liner but I am confident in other areas. Firstly, focus on perfecting the natural look as this is a look that often be done using too much make-up and this is a look that will get you booked if you do it really well. Some of my favorite make-up artists like Ellis Faas concentrate on making the skin look healthy and flawless and if you become known for that technique alone, you will be booked time and time again. Contouring is a shady area (get it?). Contouring was popularized by drag queens in order to give them more exaggerated feminine appearance. Then celebrities loved it and then YouTube and Instagram happened. But the reality is, it can be too much for daytime and can make a face look older. Contouring is a technique that was typically used for theatrical and media make-up and not specifically for everyday use. Understand the difference between subtle daytime cheek contouring and full on RuPaul glamazon contouring . That being said, if your client has asked for a natural, youthful make-up and wants it, you can advise them on what I have just stated but ultimately they are paying you for a service and you need to indulge their fantasy make-up and oblige their requests.  For smokey eyes and winged liner, keep on practicing and you will hone your craft. Remember that because you lack in one area, you can more than make up for in another and also NEVER STOP LEARNING. Immerse yourself in learning and be observant of anyone and everyone,= willing to teach - from video tutorials to books, you will always discover new knowledge that will inspire you. 

16) How can I stand out from the other competitive make-up artists?

Get your name and face everywhere, learn who everyone is and make sure everyone knows you. Work with enthusiasm and be prepared for long hours. Widen your skill set and keep on learning industry related things such as hairstyling, wig making, nails and other beauty therapies. Narrow the type of make-up you do. Editorial make-up is different to red carpet make-up as is bridal work different to SFX. By narrowing the type of make-up you are known for, your name will become synonymous with one or two particular areas and clients will contact you for jobs in that area. Branding yourself in a specific way with extra skills will set you apart from the competition. Create  a tag-line on your website or business card that includes what your brand is about, such as bridal, SFX, teaching,  celebrity make-up artist etc. By finding your niche, you will be much happier in you job. Some are more comfortable selling products, some prefer bridal work and others prefer SFX. My niche is empowering others through knowledge so perhaps a developing make-up therapy, blogging, vlogging and teaching would be my chosen areas. Also just be yourself and let your personality shine through.

17) How do I become known as a make-up artist in my local community?

Be nice and treat people with the same respect that you want to be treated. We are human beings first and make-up artists second. So be kind as respect should not be earned, it should be given based on the fact that we are all just human. Word of mouth is still a very powerful tool, especially in this inundated age of social media. Become known for your own individual style of make-up whether that is skin, abstract, eyebrows, lip art or graphic eyeliner. You should know what is to be expected of you, behave appropriately and be able to analyze a brief. Be busy at all times, ignore your phone and don’t interrupt others. A proficient and competent artist knows when to make necessary changes like powdering the face if it is shiny or sharpen up a winged liner instead of waiting to be asked. Be humble and deflate your ego even when you have been asked to remove all make-up at the request of the photographer, the stylist, the senior make-up artist or your client.

18) I've had a bad experience, should I quit being a make-up artist?

No way, don't give up on your dream because of someone else's unnecessary negativity. Take a short break for a while in order to re-focus and re-energize and you will feel differently. If everyone quit from having a bad experience then we'd be penniless and never achieve our goals.  It took me while to refine a way to deal with criticism as I used to fight fire with fire but sometimes an introverted approach will speak more loudly and clearly than being emotional and melodramatic. If someone says something disrespectful to or about you in public, say something in private to them but keep working if it is a client unless they are abusive. Like Jinkx Monsoon tells herself, let it roll off you like water off a duck's back. You may need to toughen up as this is a ruthless and relentless industry where you will need to be equally cutthroat in order to achieve your goals.  A make-up artist should be able to thrive on a challenge so turn your negative experiences into positive ones. 

19) What about makeup 'rules'?

Every artist has their own beliefs and and what they deem to be rules and guidelines. You will see that in books and in practical experience. Accept that everyone is different and what works for you may not for someone else. Don't let other's criticism of your make-up rules get to you - this is a creative industry after all and we can all learn from each other. As long as you and your client are happy, that is all that counts. Yes, there are general guidelines such as not putting an oily foundation on oily skin unless you client wants to look extra dewy. You can advise them it may not last long or could look shiny in photos but if thats what your client wants then so be it. There are no hard and fast rules about make-up and if you read somewhere that you must always take certain steps for the best complexion or the best red lip, remember that everyone is colored and shaped differently and those stpes might work for one person but either less or more for another. 

20) What is the difference between a professional, an amateur and a novice make-up artist?

It is not years of experience like people tend to think of it - the difference is money. When you exchange your service for money, you are a professional. An amateur does not mean less experienced, it simply means that make-up is your hobby or pastime and you can still call yourself a make-up artist, just not a professional one as you do not accept money for your services. You can be a highly skilled artist as an amateur or poorly skilled one as a professional. A novice is someone who is completely new to the industry such as students and graduates of make-up artistry and will be inexperienced in the industry. 

21) How much money will I earn?

Retailers, agencies and employers will have a set rate for you. The more experience you have the more you can request from clients. If you are freelance, consider the area where you live and determine your prices. You can set your own price-list by checking out the prices of local make-up artists and wither match or undercut them. You could attract clients with monthly and seasonal promotions and also with publicized competitions in order to generate regular clientèle. Don't forget to call the tax-man if you are self-employed. Make-up artistry is not an exceptionally high paid profession, so if you want to be a make-up artist for quick fame and fortune you have been misled. Work for passion and fervor, not for money. 

How To Become A Make-Up Artist - photo by Yvonne Martin

22) How many hours would I be expected to work?

This depends on which avenue of make-up you pursue, whether it is SFX, beauty, editorial, film, retail or freelance. On television and film, it is long and often unglamorous hours. You can be working in the baking sun or freezing cold. On photoshoots it can still be long hours as you will often need to change the look. For film and photography, you have to be entirely committed as you can work from early starts to late finishes. Freelance jobs are unpredictable but you can determine the amount of hours you could work depending on each job as brides may take about 2-3 hours but a Hallowe'en, seasonal or formal/prom make-up could take up less time. In retail you could work part-time or full-time hours and typical hours are 9-5. 

23) Should I join an agency?

Agencies are good for larger media platforms such as television, film and editorial work. They will also find production work for you. If agencies do not interest you, try contacting local actors guilds,  screen agencies and inquire about leaving business cards on their premises or if they would feature you as a brand on their website. 

24) Freelance or retail?

Entirely up to you. Choosing either depends on your mindset, your support network and your financial situation. If you are just starting out, you could opt for a mixture of both. You could make it your objective to work on a make-up counter with goals of incorporating more freelance work such as weddings and special events into your spare time. This way you can build your reputation and your clientèle up slowly without neglecting your main money maker.  Be mindful that when working for brand at a counter, you are representing them so perhaps you should not be too vocal about who your employer is if you are active in online beauty communities where you discuss other and feature other brands. Since it takes time to build a reputation and clientèle, start as a side job doing makeup for events or brides on the weekends.  

25) How can I obtain professional discount on brands and products? 
Many brands require that you have a recognized qualification in make-up artistry before they offer pro discount. You will also need to produce other evidence such as a license or professional ID if you are based in the US or a business card, tear sheet, call sheet and website. Each brand and company will vary in discount amount and what is required in order to prove your identity. Some brands will also offer Keep in mind that brands you see at department stores will not usually offer their discount at the counter. More than likely you will have to email the company to apply for discount and then either place an order via telephone or online to receive your discount. Karla Powell has a great guide on who gives what in terms of discount. Many companies will also offer student make-up artists a discount at a lower rate compared to professionals and they may also offer industry related professionals a smaller discount  such as photographers, hairdressers and beauticians. Brands that offer big discount are MAC, Urban Decay, NARS, Make-Up Forever and Illamasqua. 

26) I would much rather be a make-up artist on YouTube, how is this possible?

This is not an easier option. It still takes dedication and perseverance only in a different way. You would need to engage your audience on a bi-weekly basis or more and stay up to date with new looks, product reviews or any type of make-up and beauty related video that you are passionate about. Basically, start your YouTube channel and have a blog to coincide with it. Stay active on other social media in order to appeal to a wider audience. 

27) I have a job. Should I quit it in order to focus on becoming a make-up artist?

This depends on your financial situation and whether you have a support network (parents or a partner) that can make you feel secure until you have built up a. My advise is to start practicing to see if you like it before taking on extra industry related jobs outside your regular working schedule before building it in to a full-time career. 

28) Should I get insurance?
Yes if you are a professional. Public liability cover will help protect you as a make-up artist providing a service to the general public. Find a policy which suits you. You can get quotes online from a  simple Google search. If you are an amateur make-up artist or an online blogger, this may not apply to you as you are not providing a public service in exchange for money. 

29) I don't like wearing make-up that often. Should I wear it going to work?

As stated earlier, think of wearing make-up to work and about your daily life as your face is the first place people take notice of when you reveal you are a make-up artist. You face can be your initial promotion when engaging with others face to face - kind of like a human business card. 

30) How should I advertise myself?

Online portfolios as previously mentioned is your most attainable option, as is social media sites. This way you can connect with potential clients and colleagues. You can also pay for advertise in newspapers and make-up and beauty magazines or for free on Gumtree and Craigslist. You can send images from your portfolio to theaters, production companies, agencies and any other potential client. Approach your local colleges, shops and salons without a make-up service and ask of they would be willing to put an advertisement up in their window or if they would allow to leave your own customized business cards in places where students and customers would see them. These are potential clients who may have formals, proms and weddings to attend. You business cards should be simple, clean and bold and should include your name, profession, website, email address, address (if you have a studio outside your home), phone number, link to you online portfolio and an image of your work. You can also make yourself known to wedding planners, party planners, make-up counters and events coordinators. Word of mouth is one of the most powerful tool in order to be publicized. Building a reputation can take years so don't give up on yourself. 

31) Which social media platforms should I be using?

I would suggest start with a few if you are not savvy in this area. The most popular ones are Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest. Pinterest are great for showing off your portfolio and Pinterest is great to collect inspiration shots and create mood boards. There are also apps and sites that allow you to upload your pictures and videos which are specifically designed for make-up and beauty only. These are Make-Up Geek, Preen Me and Beautylish. Another one to become involved in is Model Mayhem as this is a networking site for make-up artists, photographers, models and stylists to display their portfolio. You can connect with other members and you can browse for talented and innovative people in your local area in order to collaborate with and create photoshoots. You can sign up for free and post casting calls. The great thing about Model Mayhem is you can look at a person's profile and see how experienced they are in their field as well as if they are willing to do time for print or time for time.  

How To Become A Make-Up Artist - photo by Catriona 

32) Why do I not have many followers on my social media sites? 

Maybe you aren't using hashtags, maybe you're are using the incorrect ones, maybe you are posting too frequently or not enough. All I can say is people can be fickle so just be patient and your time will come. Remember that social media sites displays numbers of likes, followers and comments and having a huge number does not equate to being a successful make-up artist. Measure you success by your own abilities and not be anyone else's. It is easy to be dazzled by others who have larger numbers of followers but that may not translate into the body of their work so focus on yours and adhere to your own values and surely, your numbers will increase. It's about impacting individuals, not numbers. 

33) I keep seeing negative comments about other industry professionals, how can I manage negativity on social media?

Ignore them. Delete the comment of it is aimed at you and quickly move one. Inspired by words from Elle, I strive to be the change I would like to see. Help others as it shows you are confident in your ability and will portray that you are not threatened by other's talented. Don't become involved in disputes about the talent or professionalism of a fellow artist as will simply make people question your reputation as a professional.  Steer away from commenting on posts that discredit others such as models, photographers. retailers and remain positive . Each to their own - whether you have been a make-up artist for ten days or ten years, don't make it your business to defame or degrade someone. Nor should you add to another person slandering and disesteeming others. Focus on yourself. 

34) How can I overcome my insecurities as an artist?

You can check out my video on how I feel about insecurity and  you can read my detailed blog post on this topic. in general and how I try to overcome it.  Since then I have since read more on this subject and can offer four short pieces of advice; 1) Never compare yourself to others, 2) Become self-aware of your words, 3) Surround yourself with supportive people and 4) Take a break when you become discontent and feel frustrated. I find this helpful if you would like to read more about overcoming insecurities. 

35) How can I stop comparing myself to other make-up artists who seem to be more successful than I am?

Believe it or not, comparing yourself to others is habit with withdrawal symptoms and one that I still struggle to break. Of course observing other people can inspire you but comparing yourself to others negatively feeds you insecurities.  You can read this guide to stop comparing yourself to others as it has some really useful tips on this subject. One quote I try to live by is, "A flower does not think of competing with the flower next to it, it just blooms." This can really aid in breaking the habit as it will help you re-focus on yourself and your own ability, beauty and intelligence. 

36) Are there places I can go to network specifically with other make-up artists?

Yes and you can discount off products and some industry magazine subscriptions at them too. The most talked about one is perhaps IMATS - the International Make-Up Artist Trade Show. This runs in a number of high profile areas on an annual basis per location including London, New York, Toronto, Los Angeles, Sydney and Vancouver. The UMAE - the United Make-Up Artists is the UK leading version of IMATS. Then there is The Make-Up Show which has shows in L.A, NYC, Dallas, Chicago and Orlando every year. These shows are global platforms which connect make-up artists, schools, brands and public figures to showcase technical abilities and discuss the make-up artistry field. 

Be passionate, grounded and work hard to put your vision into reality.  Never stop learning! Good luck in your career.